About
My name is Alun Vaughan
I am a communications consultant specialising in the football industry. I have worked with leading organisations across the game, such as FIFA, The FA, and the European Club Association (ECA), helping shape narratives and drive impactful communication strategies.
Services
1
Strategic Communication
From developing new communications strategies for organisations to creating tailored communications plans for specific campaigns or activities, I help ensure messaging aligns with objectives and resonates with key stakeholders.
2
Content & Editorial
I specialise in planning content and writing copy for football audiences, understanding the nuances of the football world’s language, and crafting compelling narratives that connect with stakeholders and fans alike.
3
Media Engagement
I develop PR strategies and conduct targeted media outreach to ensure an organisation’s messaging resonates with journalists, generates positive coverage, and strengthens its public perception.
Work
ECA Club Management Guide (2025)
Editing and co-authoring a comprehensive book covering all aspects of football club management for industry professionals, to be published in 2025.
Managed communications around the FIFA Digital Skills programme, an educational initiative designed to enhance digital expertise among its member associations.
Managed corporate communications around The Best FIFA Football Awards 2022.
Delivered positive media coverage around the launch of research into female-specific football boots and led media and content planning for the event, amplifying the growth of women’s football.
Oversaw corporate communications for the global FIFA World Cup Trophy Tour in partnership with Coca-Cola, ensuring successful media coverage and engagement.
Managed communications around FIFA World Cup Qatar 2022's FIFA Fan Festival.
Managed communications around the record-breaking broadcast numbers for the FIFA World Cup 2022.
Led executive communications to reposition ECA following the Super League disruption, shifting the focus to the new leadership for the future of European club football.
Developed the campaign, managed the publication of the strategy, and led media engagement to position ECA at the forefront of women’s football development.
Led the communications and content development around the ECA Awards.
Managed a global campaign involving over 100 football clubs sharing videos of missing children worldwide in collaboration with the International Centre for Missing and Exploited Children and AS Roma, raising awareness across the football community.
Managed the corporate rebrand of ECA to position clubs at the 'Heart of Football' and enhance its influence within the football industry.